We treat our customers like we run our business, like family. With nearly 40 years in the business, we could have gone in a different direction by putting dollars above all else, but that’s just our way. Our success is based on our love of snorkeling and diving, the ocean, conservation, education and community.We have had a hand at shaping the South Florida dive community as it is now. We had in integral part in building the popularity of the Blue Heron Bridge, one of the most famous U.S. dive sites. In addition, we encourage our customers to be environmentally aware by hosting regular reef clean up, lionfish round ups, and educational seminars. And last, but not least, we like to party. Why is this so important? Well, diving is fun, and we should get together to celebrate it.